He‘s versatile. Expressive. Versed in many styles. What makes his favourite instrument – the trumpet – stand out also applies to Franz Aigner, our new Head of Business Development.

What is your take on the WILD Group’s development targets?

”I believe my role is to understand our customers even better and to ensure that we honour their trust and meet their needs. Therefore, we will intensify the analysis of strategic customer and market segments and take a good look at what the respective customer really needs from our extensive range of technologies and services, and where we offer the maximum added value for them. Our new CRM system will help us collect the necessary information and plan our activities. As a business developer, however, I also think like a product and marketing manager. This means that, for the purposes of communication, we at business development must boil our expertise down to the point, abstract and formulate targeted messages to bring our ‚technological horsepower‘ onto the road.“

What is so appealing about your new job?

”Personally, I am more of a pioneer than an administrator. So it suits me well that, at business development, we have to build bridges and take the first steps on them. So far, I have concentrated almost exclusively on medical technology. Now I am looking forward to highlighting the entire group with its numerous technologies and core competencies as a whole. This is where I see a great opportunity for further growth.“

What are the biggest opportunities and challenges in the coming years?

”WILD and PHOTONIC operate in markets that are sustainable and future-oriented, and have a positive impact on society. In addition, our markets are growing rapidly and, compared to other industries, they are not subject to these strong cyclical economic fluctuations. The challenge will be to focus on the essential topics and to further advance on a structural, HR and organisational level so as to cope with the increasing complexity in our projects.“

How do you balance your challenging new task?

“For me, music is a wonderful way of reducing stress. I get an enormous amount of energy from being on stage and playing music with my band. I regularly get the opportunity to do that at WILD‘s company celebrations.“