CTO Wolfgang Warum and his six-member interdisciplinary team are not shy of new approaches in business development.

Understand the market‘s requirements right down to thelast detail and, based on that understanding, implement smart solutions that delight customers: this is the challenging and motivating task that Wolfgang Warum has set for himself in his new role as the third Managing Director of WILD Holding. He is now in charge of marketing, sales and development throughout the group, and he is assisted by a business development team that has been expanded to six members to accommodate WILD Group‘s growth: Marketing and Sales Assistant Heidrun Freimuth, BD Manager Wolfgang Stiegmaier and Business Developers Franz Aigner, Markus Woschitz, Stephan Payer and Matthias Schmid.

The team operates as an Independent unit, though each one of them comes from a different division of the company, ranging from a Young marketing expert to an experienced business developer with numerous international contacts. „This multitude of competencies and perspectives is an inspiring source of new ideas and approaches for market cultivation and strategic key account management“, assures BD Manager Wolfgang Stiegmaier. This unique team constellation presents an additional advantage: each member is involved in his or her division‘s day-to-day business and thus always up to date. „This allows us to better identify customer requirements and to develop and implement individual solutions even more flexibly“, Wolfgang Warum explains. At the same time, each division benefits from the fact that the Business Development team contributes new inputs and stimuli.

Franz Aigner and Markus Woschitz only recently joined WILD. The two bring with them several years of experience in sales and business development. Franz Aigner has implemented product and technology rollout projects around the world. Over a period of ten exciting years, he delved into the development of innovative industrial digital printing systems, thereby becoming acquainted with the manufacturing processes of many different industries in the process. His pleasure in reaching out to people in different countries and continents and inspiring them with new ideas is definitely beneficial tohis task as Business Developer for Medical Technology.

Markus Woschitz contributes comprehensive knowhow in online marketing and an excellent knowledge of the Italian language. His tasks include the Evaluation of the Italian market potential for the target segments surgical equipment, in-vitro diagnostics and additive manufacturing.

Stephan Payer, a former network manager of a technology cluster, sees the creation of new Networks and the development and improvement of existing ones as his turf. His main task in Business Development is to process the segment of in-vitro diagnostics in the DACH region and in Italy, France, the Benelux countries and Scandinavia.

The role of Matthias Schmid is to explore potential new customers and projects for optical technologies.

As a long-serving member of the WILD Group, Wolfgang Stiegmaier has already held several positions in the company. He knows the creation path of a product from development to serial production like the back of his hand. At some point, he discovered a passion for sales and has now been working in Business Development at WILD for the last three years.

To this day, the only woman in this circle of gentlemen is Heidrun Freimuth. Her work focuses on the Marketing of the WILD Group. She considers it a labour of love. Her aspiration is to connect humans and technology and to add inject some „emotional intelligence“ to the sector.

Multiply the power.

The BD forum, especially convened by Wolfgang Stiegmaier, serves as the platform for the Business Development team. He organises a meeting every four weeks, during which the team members exchange experiences and provide new impulses. One of the team‘s strong priorities lies in the acquisition of new customers, especially in the defined target markets of in-vitro diagnostics, additive manufacturing, surgical equipment, medical robotics, laser technology, 3D measurement Technology and ophthalmology. Their motto is: „Focus and multiply the power.“ Moreover, a continuous screening process identifies and processes new attractive target markets. Our customers benefit from our in-depth knowledge of these segments, since we deal intensively with Topics relevant to them.